Last Season/Inspiration

This behind the scenes video is of Guess SS 2010. But I’m totally obsessed with everything in it.

For Spring/Summer 2010, GUESS unveiled a denim focused campaign that intertwines GUESS rich denim heritage and the raw sensuality that has characterized the brand for the past few decades. The images, shot against a backdrop reminiscent of the old west at the Melody / Veluzat Ranch, Placerita Canyon and Santa Clarita Valley in California, sets the stage for this American classic tale. The denim pieces are mixed with nudes, ditsy floral prints and western-inspired plaids, which pop against the natural earth tones and vivid blues and greens of nature, telling a story that interlocks the GUESS name with American history. Tribal influences can be drawn from the earth tones of the collection, as well as the uninhibited poses of the models. Loose draped tunics, western and prairie inspired blouses and fringe detailing compliments the womens collection, while vintage paisley prints and rugged denim shirts are paired with the mens denim. Although a majority of the images are tonal, pops of bright blues and burnt oranges bring to mind a luxurious destination far from the everyday life. Seductive shots of Candace Boucher, seen in the GUESS fall 2009 campaign, Vanessa Hessler, Jacey Elthalion and Bruno Santos, a former GUESS model, are great canvas for the clothing. The natural environment, bohemian / western inspired clothing and the spirit of peace seen throughout the story